000			00904nam a2200229 a 4500
005			20260112063317.0
039		9	_y 201406091227 _z staff
082			_a658.84 _bBHA
100			_aBhaskar K. (2012PGP024)
245			_aFormulation and execution of digital marketing strategy to acquire & retain B2C users / _cBhaskar K.
260			_aShillong: _bRajiv Gandhi Indian Institute of Management, _c2014
300			_a27p. : _c29cm
490			_aSummer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
650			_aMarketing _x Management
650			_aStrategic planning
650			_aConsumer behavior
650			_aElectronic commerce _x Management
650			_aInternet marketing
991			_aVIRTUA40
991			_aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*6502*6503*6504*9992
909			_a4943
999			_c4414 _d4414