000			01910cam a2200301 i 4500
005			20260112063317.0
010			_a2012-026725
020			_a9781118232651
039			_a202109271454 _bstaff _c201404021653 _d staff _c201404021630 _d staff _c201404011716 _d staff _y 201404011605 _z staff
050			_aHM742 _b.Q83 2013
082			_a658.872 _bQUA [Shelf 80]
100			_aQualman, Erik, _d 1972-
245			_aSocialnomics : _bhow social media transforms the way we live and do business / _cErik Qualman.
250			_aSecond edition.
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2013
300			_axviii, 316 pages : _billustrations ; _c24 cm
336			_atext _2 rdacontent
337			_aunmediated _2 rdamedia
338			_avolume _2 rdacarrier
504			_aIncludes bibliographical references (pages 299-310) and index.
505			_aForeword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
650			_aSocial media _x Economic aspects.
906			_a7 _bcbc _corignew _d 1 _e ecip _f 20 _g y-gencatlg
925			_aacquire _b2 shelf copies _x policy default
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0200*0500*0820*1000*2450*2500*2600*3000*3360*3370*3380*5040*5050*6500*9060*9250*9992
909			_a4902
999			_c4375 _d4375