000 02375cam a22002894a 4500
005 20260112063317.0
010 _a2010-043310
020 _a9780470920107
039 _a202109271550
_bstaff
_c201404021655
_d staff
_c201404011703
_d staff
_y 201404011604
_z staff
082 _a659.20
_bDEL [Shelf 80]
084 _aBUS043000
_2 bisacsh
100 _aDelahaye Paine, Katie,
_d 1952-
245 _aMeasure what matters :
_bonline tools for understanding customers, social media, engagement, and key relationships /
_cKatie Delahaye Paine ; William T. Paarlberg, editor.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _axx, 252 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _a"In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."--
_cProvided by publisher.
650 _aCustomer services
_x Research.
650 _aSocial media
_x Research.
650 _aMeasurement.
856 _Cover image
_u http://catalogimages.wiley.com/images/db/jimages/9780470920107.jpg
906 _a7
_bcbc
_corignew
_d 1
_e ecip
_f 20
_g y-gencatlg
925 _aacquire
_b2 shelf copies
_x policy default
991 _aVIRTUA
991 _aVTLSSORT0080*0100*0200*0820*0840*1000*2450*2600*3000*5040*5200*6500*6501*6502*8560*9060*9250*9992
909 _a4901
999 _c4374
_d4374