000			01584cam a22003494a 4500
005			20260112063316.0
010			_a2010-934211
015			_aGBB0A2717 _2 bnb
015			_a10,N06 _2 dnb
016			_a015636043 _2 Uk
016			_a1000032795 _2 DE-101
020			_a9783540778288 (hbk.)
039			_a202109271503 _bstaff _c201409121604 _d staff _c201402251827 _d staff _y 201402251326 _z staff
082			_a658.8342 _bZUR [Shelf 80]
084			_a650 _2 GyFmDB
100			_aZurawicki, Leon.
245			_aNeuromarketing : _bexploring the brain of the consumer / _cLeon Zurawicki.
260			_aBerlin ; _aLondon : _bSpringer, _c2010.
300			_axx, 273 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aExploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.
650			_aNeuromarketing.
650			_aConsumer behavior.
650			_aMarketing _x Psychological aspects.
650	0	7	_aNeuromarketing _2 swd
906			_a7 _bcbc _ccopycat _d 2 _e ncip _f 20 _g y-gencatlg
925			_aacquire _b2 shelf copies _x policy default
963			_aJayalakshmi; phone: (44) 43950500; email: G.Jayalakshmi@spi-global.com; bc: G.Jayalakshmi@spi-global.com
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0150*0151*0160*0161*0200*0820*0840*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9060*9250*9630*9992
909			_a4862
999			_c4335 _d4335