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020			_a9780761935278 (paper back)
020			_a0761935274 (paper back)
039			_a202110201352 _bstaff _c201212100412 _d staff _c201104080511 _d staff _c200907282215 _d staff _y 200907282214 _z staff
050			_a658.4063 _bMAI
082			_a658.4063 _bMAI [ Shelf 60 ]
100			_aMaital, Shlomo.
245			_aInnovation management : _bstrategies, concepts and tools for growth and profit / _cShlomo Maital, D.V.R. Seshadri.
260			_aNew Delhi ; _aThousand Oaks : _bResponse Books, _c2007.
300			_a491 p. : _bill. ; _c24 cm. + _e 1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and index.
505			_aThe innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.
650			_aTechnological innovations _x Management _v Case studies.
650			_aOrganizational change _v Case studies.
650			_aStrategic planning _v Case studies.
700			_aSeshadri, D. V. R., _d 1957-
856			_u http://10.10.1.6/eresource3/0004914.zip _y Download File
991			_aVIRTUA40
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909			_a437
999			_c430 _d430