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020			_a0761932704 (pbk.)
020			_a8178294230 (India : pbk.)
039			_a202110251235 _bstaff _c201211290204 _d staff _c200907280600 _d staff _y 200907280559 _z staff
050			_a658.4036 _bCOR
082			_a658.4036 _bCOR [ Shelf 53 ]
100			_aCorrell, Linda Conway, _d 1938-
245			_aBrainstorming reinvented : _ba corporate communications guide to ideation / _cLinda Conway Correll.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004.
300			_a230 p. : _bill. (some col.) ; _c22 cm.
504			_aIncludes bibliographical references (p. [225]) and index.
505			_aWhat is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
650			_aCreative ability in business.
650			_aBrainstorming.
650			_aCreative thinking.
856			_Table of contents _u http://www.loc.gov/catdir/toc/ecip0420/2004016264.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0728/2004016264-d.html
991			_aVIRTUA40
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