000 01097nam a2200241 a 4500
005 20260112063312.0
020 _a0471331236 (alk. paper)
039 _a202110121636
_bstaff
_c202110121636
_d staff
_c201601121724
_d staff
_c201512111343
_d staff
_y 201211270232
_z staff
082 _a658.802
_bBER [ Shelf 67 ]
100 _aBerry, Michael J. A.
245 _aMastering data mining :
_bthe art and science of customer relationship management /
_cMichael J. A. Berry, Gordon Linoff.
260 _aNew York :
_bWiley Computer Pub.,
_cc2000.
300 _axviii, 494 p. :
_bill. ;
_c24 cm.
500 _aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
650 _aMarketing
_x Data processing.
650 _aData mining.
650 _aBusiness enterprises
_x Computer networks
_x Management.
700 _aLinoff, Gordon.
700 _aBerry, Michael J. A.
_t Data mining techniques.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5000*6500*6501*6502*7000*7001*9992
909 _a4535
999 _c4019
_d4019