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020 _a9780415965002 (hardback : alk. paper)
020 _a0415965004 (hardback : alk. paper)
020 _a9780415965019 (pbk. : alk. paper)
020 _a0415965012 (pbk. : alk. paper)
020 _a9780203933169 (ebook)
020 _a0203933168 (ebook)
039 _a202110081135
_bstaff
_c201301210137
_d staff
_c200907280425
_d staff
_y 200907280424
_z staff
050 _a658.872
_bHAR
082 _a658.872
_bHAR [ Shelf 71 ]
100 _aHarris, Lisa,
_d 1968-
245 _aMarketing the e-business /
_cby Lisa Harris and Charles Dennis.
250 _a2nd ed.
260 _aNew York :
_bRoutledge,
_c2008.
300 _a341 p. ;
_c22 cm.
490 _aRoutledge e-business series
504 _aIncludes bibliographical references and index.
505 _aHistory, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.
650 _aInternet marketing.
650 _aElectronic commerce.
700 _aDennis, Charles
_q (Charles E.)
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0745/2007038216-d.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0202*0203*0204*0205*0500*0820*1000*2450*2500*2600*3000*4900*5040*5050*6500*6501*7000*8560*9992
909 _a406
999 _c399
_d399