000 00971nam a2200193 a 4500
005 20260112063312.0
039 _a201211140347
_bstaff
_c201211140347
_d staff
_c201211120425
_d staff
_c201211080555
_d staff
_y 201211080555
_z staff
082 _a658.82
_bSEH
100 _aSehgal,
_bRahul (2010PGP053)
245 _aTo formulate the promotional strategy for Tata Prima's launch in South Africa & Middle East Countries-carried out for the Commercial Vehicle Business Unit (International) of Tata Motors Ltd. /
_cRahul Sehgal
260 _aShillong:
_bRajiv Gandhi Indian Institute of Management
_c2011
300 _a26p.:
_bill. fig, table;
_c29cm
490 _aSummer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)
650 _aSales promotion
650 _aMarketing
991 _aVIRTUA40
991 _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*9992
909 _a4502
999 _c3988
_d3988