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| 005 | 20260112063223.0 | ||
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_a202110081138 _bstaff _c201301210146 _d staff _c200907280412 _d staff _c200907280411 _d staff _y 200907280410 _z staff |
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| 050 |
_a658.827 _bSMI |
||
| 082 |
_a658.827 _bSMI [ Shelf 71 ] |
||
| 100 |
_aSmith, P. R. _q (Paul Russell), _d 1957- |
||
| 245 |
_aeMarketing excellence : _bthe heart of ebusiness / _cPR Smith and Dave Chaffey. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier Butterworth-Heinemann, _c2005. |
||
| 300 |
_axiii, 372 p. : _bill. ; _c25 cm. |
||
| 500 | _aPublished in association with: the Chartered Institute of Marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aInternet marketing. | ||
| 700 |
_aChaffey, Dave, _d 1963- |
||
| 710 | _aChartered Institute of Marketing. | ||
| 856 |
_Table of contents _u http://www.loc.gov/catdir/toc/els051/2004301618.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/els051/2004301618.html |
||
| 991 | _aVIRTUA40 | ||
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| 909 | _a404 | ||
| 999 |
_c397 _d397 |
||