000 00960nam a2200193 a 4500
005 20260112063311.0
039 _a201211120432
_bstaff
_c201211050142
_d staff
_c201211050034
_d staff
_c201211050019
_d staff
_y 201211050014
_z staff
082 _a658.8342
_bAKH
100 _aAkhtar
_bSana Parvez (2010PGP069)
245 _aUnderstanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category /
_cSana Parvez Akhtar
260 _aShillong:
_bRajiv Gandhi Indian Institute of Management
_c2011
300 _a17p.:
_bill. fig, table;
_c29cm
490 _aSummer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)
650 _aManagement
_x Marketing Research
650 _aConsumer Research
_x Consumer Behaviour
991 _aVIRTUA40
991 _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*9992
909 _a4421
999 _c3907
_d3907