000 01533cam a22002654a 4500
005 20260112063310.0
010 _a2005-049388
020 _a0385512074
020 _a9781846680311
039 _a202109281209
_bstaff
_c201302121621
_d staff
_c201302121621
_d staff
_c201209180253
_d staff
_y 201209170135
_z staff
050 _aHD58.9
_b.K43 2005
082 _a658.406
_bKEL [ Shelf 79]
100 _aKelley, Tom,
_d 1955-
245 _aThe ten faces of innovation :
_bStrategies for heightening creativity /
_cTom Kelley with Jonathan Littman.
260 _aNew York :
_bProfile Books,
_cc2010.
300 _axi, 274 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
520 _aReveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
650 _aNew products
650 _aTechnological innovation
650 _aCreative ability in business
991 _aVIRTUA
991 _aVTLSSORT0100*0200*0201*0500*0820*1000*2450*2600*3000*5000*5200*6500*0080*6501*6502*9992
909 _a4336
999 _c3829
_d3829