000			02645nam a2200217 a 4500
005			20260112063308.0
020			_a9781422125878 (hbk. : alk. paper)
039			_a202110261236 _bstaff _c201211200056 _d staff _c201206250023 _d staff _c201206072315 _d staff _y 201206072310 _z staff
082			_a658.4038 _bMCA [ Shelf 51 ]
100			_aMcAfee, Andrew.
245			_aEnterprise 2.0 : _bnew collaborative tools for your organization's toughest challenges / _cAndrew McAfee.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2009.
300			_axi, 231 p. : _bill. ; _c24 cm.
505			_aIntroduction -- Vexations and missed opportunities in group work : four case studies -- Web 2.0 and the emergence of emergence : a history, explanation, and definition of Enterprise 2.0 -- New approaches to old problems : hitting the bull's-eye with Enterprise 2.0 -- Uniquely valuable : the benefits of Enterprise 2.0 -- Red herrings and long hauls : what is, and isn't, difficult about adopting the new tools and approaches -- Going mainstream : a road map for Enterprise 2.0 success -- Looking ahead : the vision, the Liar's Club, and Model 1 versus Model 2 behavior.
520			_a"Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know--but they need to learn soon. Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies--labeled "Web 2.0"--first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0. In this compelling book, Andrew McAfee--a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0"--describes the power of Enterprise 2.0 and shows readers how to harness it"--Cover, p. 2.
650			_aInformation technology _x Management.
650			_aTechnological innovations _x Management.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5050*5200*6500*6501*9992
909			_a4234
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