| 000 | 01165nam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20260112063308.0 | ||
| 020 | _a0804746982 (cloth : alk. paper) | ||
| 039 |
_a202110271518 _bstaff _c201211140112 _d staff _c201205230615 _d staff _c201205230538 _d staff _y 201205230535 _z staff |
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| 082 |
_a658.1554 _bPHI [ Shelf 48 ] |
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| 100 |
_aPhillips, Robert L. _q (Robert Lewis), _d 1955- |
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| 245 |
_aPricing and revenue optimization / _cRobert L. Phillips. |
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| 260 |
_aStanford, Calif. : _bStanford Business Books, _c2005. |
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| 300 |
_axii, 355 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references (p. [337]-343) and index. | ||
| 505 | _aBackground and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance. | ||
| 650 | _aPricing. | ||
| 650 | _aRevenue management. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*5050*6500*6501*9992 | ||
| 909 | _a4229 | ||
| 999 |
_c3732 _d3732 |
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