| 000 | 01027nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063223.0 | ||
| 020 | _a0073529912 | ||
| 020 | _a0073529915 | ||
| 039 |
_a202110081558 _bstaff _c201301210550 _d staff _c201212050316 _d staff _c201212050316 _d staff _y 200907280249 _z staff |
||
| 050 |
_a659.1 _bARE |
||
| 082 |
_a659.1 _bARE [ Shelf 72 ] |
||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising / _cWilliam F. Arens. |
||
| 250 | _a11th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_a712 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 500 | _aIncludes indexes. | ||
| 650 | _aAdvertising. | ||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*4400*5000*6500*8560*8561*9992 | ||
| 909 | _a377 | ||
| 999 |
_c370 _d370 |
||