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020 _a0131866222
039 _a202110081601
_bstaff
_c201301210553
_d staff
_c201301210553
_d staff
_c201212050313
_d staff
_y 200907280245
_z staff
050 _a659.1
_bCLO
082 _a659.1
_bCLO [ Shelf 72 ]
100 _aClow, Kenneth E.
245 _aIntegrated advertising, promotion & marketing communications /
_cKenneth E. Clow, Donald Baack.
246 _aIntegrated advertising, promotion, and marketing communications
250 _a3rd ed.
260 _aUpper Saddle River, NJ :
_bPearson Prentice Hall,
_c2007.
300 _a515 p.;
_c30 cm.
650 _aCommunication in marketing.
650 _aAdvertising.
700 _aBaack, Donald.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2500*2600*3000*6500*6501*7000*9992
909 _a376
999 _c369
_d369