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020 _a0072536764 (alk. paper)
020 _a0071214380 (international : alk. paper)
020 _a0070581944
020 _a0070581940
039 _a202110081559
_bstaff
_c201301210552
_d staff
_c201212050314
_d staff
_c200907280141
_d staff
_y 200907280140
_z staff
050 _a659.1
_bBEL
082 _a659.1
_bBEL [ Shelf 71 ]
100 _aBelch, George E.
_q (George Edward),
_d 1951-
245 _aAdvertising and promotion :
_ban integrated marketing communications perspective /
_cGeorge E. Belch & Michael A. Belch.
250 _a6th ed.
260 _aBoston :
_bMcGraw-Hill,
_cc2004.
300 _axxvi, 779, [67] p. :
_bcol. ill. ;
_c28 cm.
440 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references (p. EN1-EN25) and index.
650 _aAdvertising.
650 _aSales promotion.
650 _aCommunication in marketing.
700 _aBelch, Michael A.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0202*0203*0500*0820*1000*2450*2500*2600*3000*4400*5040*6500*6501*6502*7000*9992
909 _a375
999 _c368
_d368