000			00968nam a2200265 a 4500
005			20260112063223.0
020			_a0133057151
020			_a8120312197
039			_a202110081606 _bstaff _c201301210526 _d staff _c201212050528 _d staff _c201010120114 _d staff _y 200907280130 _z staff
050			_a659.1 _bBAT
082			_a659.1 _bBAT [ Shelf 72 ]
100			_aBatra, Rajeev.
245			_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker.
250			_a5th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996.
300			_axiii, 754 p. : _bill. ; _c25 cm.
500			_aAaker's name appears first on 4th ed.
504			_aIncludes bibliographical references and index.
650			_aAdvertising _x Management
700			_aMyers, John G., _d 1933-
700			_aAaker, David A.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5000*5040*6500*7000*7001*9992
909			_a372
999			_c365 _d365