000			01237nam a2200289 a 4500
005			20260112063223.0
020			_a0070601593
039			_a202110081615 _bstaff _c202110081615 _d staff _c201301210443 _d staff _c201301210438 _d staff _y 200907280124 _z staff
050			_a658.827 _bDUN
082			_a658.827 _bDUN [ Shelf 72 ]
100			_aDuncan, Tom _q (Thomas R.)
245			_aPrinciples of advertising & IMC / _cTom Duncan.
246			_aPrinciples of advertising and IMC
250			_a2nd ed.
260			_aChicago, IL : _bMcGraw-Hill/Irwin, _c2006.
300			_axxvii, 733 p. : _bcol. ill. ; _c29 cm.
440		4	_aThe McGraw-Hill/Irwin series in marketing
500			_aRevision of: IMC / Tom Duncan. 1st ed. 2002.
504			_aIncludes bibliographical references and index.
650			_aBranding (Marketing)
700			_aDuncan, Tom _q (Thomas R.). _t IMC.
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
856			_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2500*2600*3000*4400*5000*5040*6500*7000*8560*8561*9992
909			_a371
999			_c364 _d364