000			01247nam a2200277 a 4500
005			20260112063223.0
020			_a0761922520 (cloth)
020			_a0761922539 (paper)
020			_a8178293706
039			_a202110081614 _bstaff _c201301210531 _d staff _c201212050534 _d staff _c200907280122 _d staff _y 200907280121 _z staff
050			_a659.1 _bTEL
082			_a659.1 _bTEL [ Shelf 72 ]
100			_aTellis, Gerard J., _d 1950-
245			_aEffective advertising : _bunderstanding when, how, and why advertising works / _cby Gerard J. Tellis.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2004.
300			_a203 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aAdvertising.
650			_aConsumers _x Attitudes.
856			_Table of contents only _u http://www.loc.gov/catdir/toc/ecip046/2003016016.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0202*0500*0820*1000*2450*2600*3000*5040*6500*6501*8560*8561*8562*9992
909			_a370
999			_c363 _d363