| 000 | 00852nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063305.0 | ||
| 039 | 9 |
_y 201105130514 _z staff |
|
| 082 | _a658.8 | ||
| 100 | _aSinha, Debanjana (2009PGP016) | ||
| 245 |
_aEvaluation of effectiveness of the type of Word of Mouth Marketing Communication under various phases of Customer Life-Cycle / _cDebanjana Sinha, Keshav Sahani |
||
| 260 |
_aShillong: _bRajiv Gandhi Indian Institute of Management, _c2010. |
||
| 300 |
_a30p.: _bill.figure, tables; _c29cm. |
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| 490 | _aDissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aSahani, Keshav (2009PGP028) | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*7000*9992 | ||
| 909 | _a3948 | ||
| 999 |
_c3499 _d3499 |
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