000 00863nam a2200205 a 4500
005 20260112063305.0
039 9 _y 201105120328
_z staff
082 _a658.834
100 _aPandit, Priyanka (2009PGP042)
245 _aInfluence of Branding upon Consumer Behavior in Food Service Outlets /
_cPriyanka Pandit, Samita Srijaya Patnaik
260 _aShillong:
_bRajiv Gandhi Indian Institute of Management,
_c2010.
300 _a47p.:
_bill.figure, tables;
_c29cm.
490 _aDissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
650 _aConsumer behavior
650 _aFood service
_x Brand name products
700 _aPatnaik, Samita Srijaya (2009PGP046)
991 _aVIRTUA40
991 _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*7000*9992
909 _a3917
999 _c3468
_d3468