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020 _a9780132145626
020 _a0132145626
039 _a202110251623
_bstaff
_c201211210029
_d staff
_c201106180136
_d staff
_c201106162131
_d staff
_y 201105020050
_z staff
082 _a658.4012
_bDEK [ Shelf 51 ]
100 _aDe Kluyver, Cornelis A.
245 _aStrategy :
_ba view from the top /
_cCornelis A. de Kluyver, John A. Pearce II.
250 _a4th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2012.
263 _a1201
300 _axx, 211 p.: 24 cm.
504 _aIncludes bibliographical references and index.
505 _aWhat is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
650 _aExecutives.
650 _aLeadership.
650 _aManagement.
700 _aPearce, John A.
963 _aHemalatha; phone: 91-413 4212079; email: hema.latha@integra-india.com; bc: patrick.miller@pearson.com
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0820*1000*2450*2500*2600*2630*3000*5040*5050*6500*6501*6502*7000*9630*9992
909 _a3840
999 _c3394
_d3394