000			01165nam a2200277 a 4500
005			20260112063222.0
020			_a0071413634 (alk. paper)
020			_a007059418X
039			_a202110121518 _bstaff _c201301070002 _d staff _c201005280003 _d staff _c200907272351 _d staff _y 200907272349 _z staff
050			_a658.8 _bLEN
082			_a658.8 _bLEN [ Shelf 66 ]
100			_aLenskold, James.
245			_aMarketing ROI : _bthe path to campaign, customer, and corporate profitability / _cJames Lenskold.
246			_aMarketing 'Return On Investment'
260			_aNew York : _bMcGraw-Hill, _cc2003.
300			_axiv, 268 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aCapital investments _x Evaluation.
650			_aRate of return.
650			_aProfit.
856			_Contributor biographical information _u http://www.loc.gov/catdir/bios/mh042/2003001407.html
856			_Publisher description _u http://www.loc.gov/catdir/description/mh031/2003001407.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2460*2600*3000*5040*6500*6501*6502*8560*8561*9992
909			_a346
999			_c339 _d339