| 000 | 00801nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063303.0 | ||
| 020 | _a9788131506547 | ||
| 039 |
_a202110121625 _bstaff _c201301090148 _d staff _c201104190359 _d staff _c201104120428 _d staff _y 201104120426 _z staff |
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| 082 |
_a658.802 _bSIR [ Shelf 67 ] |
||
| 100 | _aSirgy, M. Joseph. | ||
| 245 |
_aIntegrated marketing communications : _ba startegic approach / _cM. Joseph Sirgy & Don R Rahtz |
||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
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| 300 |
_axix, 362 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aRahtz, Don R | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*7000*9992 | ||
| 909 | _a3793 | ||
| 999 |
_c3348 _d3348 |
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