| 000 | 00887nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063302.0 | ||
| 020 | _a9788131211045 | ||
| 039 |
_a202110071201 _bstaff _c201301150031 _d staff _c201105130005 _d staff _y 201101130615 _z staff |
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| 082 |
_a658.8101 _bSMI [ Shelf 69 ] |
||
| 100 |
_aSmith, Brian D. _q (Brian David), _d 1961- |
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| 245 |
_aMaking marketing happen : _bhow great companies make strategic planning work for them / _cBrian D. Smith. |
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| 260 |
_aOxford ; _aBoston : _bElsevier/Butterworth-Heinemann, _c2005. |
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| 300 |
_axvi, 377 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [360]-370) and index. | ||
| 650 |
_aMarketing _x Management. |
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| 650 |
_aMarketing _x Planning. |
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| 650 | _aStrategic planning. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||
| 909 | _a3720 | ||
| 999 |
_c3290 _d3290 |
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