| 000 | 00950nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063302.0 | ||
| 020 | _a9780670084067 | ||
| 039 |
_a202110081626 _bstaff _c201301210538 _d staff _c201212050431 _d staff _c201212050430 _d staff _y 201101070145 _z staff |
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| 082 |
_a659.2 _bWIT [ Shelf 72 ] |
||
| 100 | _aWitzel, Morgen. | ||
| 245 |
_aTata : _bthe evolution of a corporate brand / _cMorgen Witzel ; foreword by Ram Charan. |
||
| 260 |
_aNew Delhi : _bPenguin Portfolio, _c2010. |
||
| 300 |
_axvii, 222 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 206-210) and index. | ||
| 610 | 2 | 0 |
_aTata Group _x Public relations. |
| 650 |
_aCorporate image _z India. |
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| 650 |
_aBranding (Marketing) _z India. |
||
| 650 |
_aCreative ability in business _z India. |
||
| 985 | _e ODE-nd | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6100*6500*6501*6502*9850*9992 | ||
| 909 | _a3691 | ||
| 999 |
_c3269 _d3269 |
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