000 01388cam a2200265 a 4500
005 20260112063301.0
020 _a9781422166956 (alk. paper)
039 _a202110251416
_bstaff
_c201211210212
_d staff
_c201211210211
_d staff
_c201211210211
_d staff
_y 201009140527
_z staff
082 _a658.4012091724
_bKHA [ Shelf 52 ]
100 _aKhanna, Tarun.
245 _aWinning in emerging markets :
_ba road map for strategy and execution /
_cKrishna G. Palepu, Tarun Khanna with Richard J. Bullock.
260 _aBoston, Mass. :
_bHarvard Business Press,
_cc2010.
300 _axii, 247 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 217-230) and index.
505 _aIntroduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
650 _aCommerce.
650 _aInternational business enterprises.
650 _aGlobalization
_x Economic aspects.
650 _aMarketing
_x Management.
700 _aPalepu, Krishna G.,
_d 1954-
700 _aBullock, Richard J.
991 _aVIRTUA
991 _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*7000*7001*9992
909 _a3594
999 _c3184
_d3184