000			00858nam a2200217 a 4500
005			20260112063301.0
020			_a9788131713747
039			_a202110121401 _bstaff _c201301080014 _d staff _c201009060130 _d staff _y 201009060128 _z staff
082			_a658.8 _bMOS [ Shelf 67 ]
100			_aMoskowitz, Howard R.
245			_aSelling blue elephants : _bhow to make great products that people want before they even know they want them / _cHoward R. Moskowitz and Alex Gofman.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2007.
300			_axvi, 252 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aMarketing.
650			_aNew products.
700			_aGofman, Alex.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*6501*7000*9992
909			_a3576
999			_c3168 _d3168