000			01313nam a2200289 a 4500
005			20260112063300.0
020			_a9788131722152
039			_a202110211054 _bstaff _c201212060015 _d staff _c201009152344 _d staff _c201008300303 _d staff _y 201008300254 _z staff
082			_a790.2 _bSHA [ Shelf 57 ]
100			_aSayre, Shay.
245			_aEntertainment marketing & communication : _bselling branded performance, people, and places / _cShay Sayre.
246			_aEntertainment marketing and communication
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008.
300			_axxii511 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
650			_aLeisure industry _z United States _x Marketing.
650			_aPerforming arts _z United States _x Marketing.
650			_aEntertainment events _z United States _x Marketing.
650			_aAmusements _z United States _x Marketing.
650			_aTourism _z United States _x Marketing.
650			_aRecreation _z United States _x Marketing.
650			_aConsumer behavior _z United States.
650			_aCommunication in marketing _z United States.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2460*2600*3000*5040*6500*6501*6502*6503*6504*6505*6506*6507*9992
909			_a3560
999			_c3153 _d3153