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020			_a9788131719800
039			_a202110071128 _bstaff _c201301150343 _d staff _c201008292310 _d staff _y 201008292308 _z staff
082			_a658.812 _bKUM [ Shelf 69 ]
100			_aKumar, V., _d 1957-
245			_aManaging customers for profit : _bstrategies to increase profits and build loyalty / _cV. Kumar.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2008.
300			_axx, 296 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
650			_aCustomer relations _x Management.
650			_aProfit.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*5050*6500*6501*9992
909			_a3556
999			_c3149 _d3149