000 01638nam a2200265 a 4500
005 20260112063259.0
020 _a0131857266 (hardback : alk. paper)
020 _a9780131857261 (hardback : alk. paper)
039 _a202110081627
_bstaff
_c201301210542
_d staff
_c201212050511
_d staff
_c201008160030
_d staff
_y 201008160029
_z staff
082 _a659.2
_bBOU [ Shelf 72 ]
100 _aBouchikhi, Hamid.
245 _aThe soul of the corporation :
_bhow to manage the identity of your company /
_cHamid Bouchikhi, John R. Kimberly.
260 _aUpper Saddle River, N.J. :
_bWharton School Pub.,
_cc2008.
300 _axxxviii, 208 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _aLeadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
650 _aCorporate culture.
650 _aCorporate image.
650 _aBrand name products
_x Management.
650 _aBusiness names
_x Management.
700 _aKimberly, John R.
_q (John Robert),
_d 1942-
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*7000*9992
909 _a3482
999 _c3077
_d3077