000			00933nam a2200253 a 4500
005			20260112063259.0
020			_a9780071263351 (alk. paper)
020			_a0071263357 (alk. paper)
039			_a202109271436 _bstaff _c201302141617 _d staff _c201007160035 _d staff _y 201007160034 _z staff
082			_a658.802 _bCRA [ Shelf 80]
100			_aCravens, David W.
245			_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axv, 784 p. : _bill., map ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
650			_aMarketing _x Decision making.
650			_aMarketing _x Management.
650			_aMarketing _x Management _v Case studies.
700			_aPiercy, Nigel.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0820*1000*2450*2500*2600*3000*5040*6500*6501*6502*7000*9992
909			_a3436
999			_c3034 _d3034