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_bstaff
_c201301180358
_d staff
_c201007150514
_d staff
_y 201007150512
_z staff
082 _a658.83
_bHAG [ Shelf 70 ]
100 _aHague, Paul N.
245 _aMarket research in practice :
_ba guide to the basics /
_cPaul Hague, Nick Hague & Carol-Ann Morgan.
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_c2004.
300 _axii, 244 p. :
_bill. ;
_c24 cm.
440 _aMarket research in practice series
504 _aIncludes bibliographical references (p. 221-235) and index.
505 _aIntroduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
650 _aMarketing research.
700 _aHague, Nick,
_d 1974-
700 _aMorgan, Carol-Ann,
_d 1958-
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0820*1000*2450*2600*3000*4400*5040*5050*6500*7000*7001*9992
909 _a3432
999 _c3030
_d3030