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005			20260112063222.0
020			_a0070474095
039			_a202110071456 _bstaff _c201301180437 _d staff _y 200907270451 _z staff
050			_a658.834 _bPAR
082			_a658.834 _bPAR [ Shelf 70 ]
100			_aParameswaran, M. G.
245			_aUnderstanding consumers : _bbuilding powerful brands using consumer research / _cM. G. Parameswaran.
260			_aNew Delhi : _bTata McGraw-Hill, _c2003.
300			_a235 p. ; _c35 cm.
650			_aConsumer management.
650			_aConsumer research.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*6500*6501*9992
909			_a308
999			_c301 _d301