| 000 | 00884nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063257.0 | ||
| 020 | _a9780470505748 | ||
| 039 |
_a202110121638 _bstaff _c202010091027 _d staff _c202010091026 _d staff _c201302141628 _d staff _y 201006170105 _z staff |
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| 082 |
_a658.804 _bKOT [ Shelf 80 ] |
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| 100 | _aKotabe, Masaaki. | ||
| 245 |
_aGlobal marketing management / _cMasaaki Kotabe & Kristiaan Helsen. |
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| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2008. |
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| 300 |
_axxiii, 717p. _bill. (some col.), col. maps ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aExport marketing _x Management. |
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| 650 |
_aInternational business enterprises _x Management. |
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| 700 | _aHelsen, Kristiaan. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*9992 | ||
| 909 | _a3220 | ||
| 999 |
_c2912 _d2912 |
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