000			01759nam a2200253 a 4500
005			20260112063256.0
020			_a9780136106814
020			_a0136106811
039			_a202109271415 _bstaff _c201302151239 _d staff _c201006080045 _d staff _c201006080042 _d staff _y 201006070516 _z staff
082			_a658.816 _bNAG [ Shelf 80]
100			_aNagle, Thomas T., _d 1951-
245			_aThe strategy and tactics of pricing: A guide to Growing More Profitably / _cThomas T. Nagle, John E. Hogan, Joseph Zale.
250			_a5th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010.
300			_a334p. _b24cm.
505			_aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650			_aPricing.
650			_aMarketing _x Decision making.
700			_aHogan, John E., _cPh. D.
700			_aZale, Joseph.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0820*1000*2450*2500*2600*3000*5050*6500*6501*7000*7001*9992
909			_a3071
999			_c2844 _d2844