000 01373cam a22002894a 4500
005 20260112063221.0
020 _a9780198297796
039 _a202110281421
_bstaff
_c202110281013
_d staff
_c201210260539
_d staff
_c200907270311
_d staff
_y 200907270308
_z staff
082 _a658.1
_bSCH [ Shelf 43 ]
245 _aThe expressive organization :
_blinking identity, reputation, and the corporate brand /
_cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2000.
300 _axv, 292 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 _aCorporate image.
650 _aCorporations
_x Public relations.
650 _aBusiness communication.
650 _aBranding (Marketing)
700 _aSchultz, Majken.
700 _aHatch, Mary Jo.
700 _aHolten Larsen, Mogens.
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0610/00037459-d.html
856 _Table of contents only
_u http://www.loc.gov/catdir/enhancements/fy0610/00037459-t.html
856 _Contributor biographical information
_u http://www.loc.gov/catdir/enhancements/fy0725/00037459-b.html
991 _aVIRTUA
991 _aVTLSSORT0080*0200*0820*2450*2600*3000*5040*6500*6501*6502*6503*7000*7001*7002*8560*8561*8562*9992
909 _a274
999 _c267
_d267