000			01564nam a2200241 a 4500
005			20260112063254.0
020			_a9780240812007 (alk. paper)
039			_a202109301147 _bstaff _c201302071226 _d staff _c201010080128 _d staff _c201010080128 _d staff _y 201005310355 _z staff
082			_a384.068 _bULI [ Shelf 77]
100			_aUlin, Jeff.
245			_aThe business of media distribution : _bmonetizing film, tv, and video content / _cJeff Ulin.
260			_aBurlington, MA : _bFocal Press, _c2009.
263			_a0909
300			_a509 p 24. cm.
504			_aIncludes bibliographical references and index.
505			_aMarket opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
650			_aMotion pictures _x Marketing.
650			_aVideo recordings _x Marketing.
650			_aTelevision broadcasting _x Marketing.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2600*2630*3000*5040*5050*6500*6501*6502*9992
909			_a2869
999			_c2665 _d2665