| 000 | 00911nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063254.0 | ||
| 020 | _a9780470740316 (cloth) | ||
| 020 | _a0470740310 (cloth) | ||
| 039 |
_a202109301540 _bstaff _c201302071550 _d staff _c201005310344 _d staff _y 201005310343 _z staff |
||
| 082 |
_a657.7 _bSAL [ Shelf 77] |
||
| 100 | _aSalinas, Gabriela. | ||
| 245 |
_aThe international brand valuation manual : _ba complete overview and analysis of brand valuation techniques, methodologies and applications / _cGabriela Salinas. |
||
| 260 |
_aChichester, U.K. : _bWiley, _cc2009. |
||
| 300 |
_axxviii, 420 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBrand name products. | ||
| 650 | _aValuation. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0820*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||
| 909 | _a2865 | ||
| 999 |
_c2661 _d2661 |
||