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005 20260112063254.0
015 _aGBA754421
_2 bnb
016 _a013790327
_2 Uk
020 _a9780765616883 (pbk. : alk. paper)
020 _a0765616882 (pbk. : alk. paper)
039 _a202109291549
_bstaff
_c201302111736
_d staff
_c201005310140
_d staff
_y 201005310139
_z staff
082 _a658.4012
_bUNG [ Shelf 78]
084 _a85.10
_2 bcl
100 _aUngson, Gerardo R.
245 _aGlobal strategic management /
_cGerardo R. Ungson and Yim-Yu Wong.
260 _aArmonk, N.Y. :
_bM.E. Sharpe,
_cc2008.
300 _axvi, 579 p. :
_bill. ;
_c24 cm.
505 _aGlobal strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
650 _aStrategic planning.
650 _aGlobalization
_x Economic aspects.
700 _aWong, Yim-Yu,
_d 1961-
991 _aVIRTUA
991 _aVTLSSORT0080*0150*0160*0200*0201*0820*0840*1000*2450*2600*3000*5050*6500*6501*7000*9992
909 _a2855
999 _c2651
_d2651