000			00934nam a2200241 a 4500
005			20260112063253.0
020			_a9780765622600 (pbk. : alk. paper)
020			_a0765622602 (pbk. : alk. paper)
039			_a202109271558 _bstaff _c201302151621 _d staff _c201302151620 _d staff _c201005260308 _d staff _y 201005260307 _z staff
082			_a659.1 _bJUG [ Shelf 80]
100			_aJugenheimer, Donald W.
245			_aAdvertising management / _cDonald W. Jugenheimer and Larry D. Kelley.
260			_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009.
300			_avii, 222 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aAdvertising _x Management.
650			_aAdvertising.
650			_aAdvertising _v Case studies.
700			_aKelley, Larry D., _d 1955-
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*9992
909			_a2797
999			_c2600 _d2600