000			01466nam a2200229 a 4500
005			20260112063253.0
020			_a9780230237308 (hardback)
039			_a202109271246 _bstaff _c201302141320 _d staff _c201005190354 _d staff _y 201005190352 _z staff
050			_a658.8 _bDAR
082			_a658.8 _bDAR [ Shelf 80]
100			_aDarroch, Jenny.
245			_aMarketing through turbulent times / _cJenny Darroch.
260			_aNew York : _bPalgrave Macmillan, _c2010.
300			_axvi, 176 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 159-169) and index.
505			_aMachine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
650			_aBusiness logistics.
650			_aConsumers _x Attitudes.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*9992
909			_a2731
999			_c2557 _d2557