000			01973nam a2200253 a 4500
005			20260112063251.0
020			_a0131873660 (hardback : alk. paper)
020			_a9780131873667 (hardback : alk. paper)
039			_a202110251410 _bstaff _c201211210243 _d staff _c201006100144 _d staff _c201004292214 _d staff _y 201004292202 _z staff
050			_a658.4032 _bFLE
082			_a658.4032 _bFLE [ Shelf 52 ]
100			_aFleisher, Craig S.
245			_aBusiness and competitive analysis : _beffective application of new and classic methods / _cCraig S. Fleisher and Babette E. Bensoussan.
260			_aUpper Saddle River, NJ : _bFinancial Times Press, _c2008
300			_axxxii, 491 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aAcknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.
650			_aBusiness intelligence.
650			_aCompetition.
700			_aBensoussan, Babette E.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*7000*9992
909			_a2582
999			_c2445 _d2445