000			01599nam a2200253 a 4500
005			20260112063251.0
020			_a0273706535 (alk. paper)
020			_a9780273706533 (alk. paper)
020			_a0273708058
020			_a9780273708056
039			_a201004222301 _bstaff _y 201004222259 _z staff
082			_a658.022 _bMUL
100			_aMullins, John W. _q (John Walker)
245			_aThe new business road test : _bwhat entrepreneurs and executives should do before writing a business plan / _cJohn W. Mullins.
250			_a2nd ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2006.
300			_axviii, 305 p. : _bill. ; _c24 cm.
505			_aMy opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
650			_aNew business enterprises _x Planning.
650			_aMarketing research.
991			_aVIRTUA40
991			_aVTLSSORT0030*0080*0200*0201*0202*0203*0820*1000*2450*2500*2600*3000*5050*6500*6501*9991
909			_a2551
999			_c2422 _d2422