000			00813nam a2200205 a 4500
005			20260112063250.0
020			_a9788131719770
039			_a202110071251 _bstaff _c201301180005 _d staff _c201004090051 _d staff _c201004090051 _d staff _y 201004090049 _z staff
082			_a658.827 _bKEL [ Shelf 69 ]
100			_aKeller, Kevin Lane, _d 1956-
245			_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a3rd ed.
260			_aNew Delhi : _bPearson/Prentice Hall, _cc2008.
300			_a714 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
650			_aBrand name products _x Management.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*6500*9992
909			_a2512
999			_c2396 _d2396