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_bstaff
_c201301090227
_d staff
_c201004200407
_d staff
_c201003290515
_d staff
_y 201003290514
_z staff
050 _a658.802
_bAND
082 _a658.802
_bAND [ Shelf 67 ]
100 _aAnderson, Carol H.
245 _aStrategic marketing management /
_cCarol H. Anderson, Julian W. Vincze.
250 _a2nd ed.
260 _aBoston :
_bHoughton Mifflin,
_cc2004.
300 _axxxiii, 905, [11] p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing
_x Management.
650 _aStrategic planning.
700 _aVincze, Julian W.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*9992
909 _a2489
999 _c2379
_d2379