000			01448nam a2200229 a 4500
005			20260112063250.0
020			_a9788126508556
039			_a202110121432 _bstaff _c201301080016 _d staff _c201003290513 _d staff _y 201003290511 _z staff
050			_a658.8 _bKOT
082			_a658.8 _bKOT [ Shelf 67 ]
100			_aKotler, Philip.
245			_aTen deadly marketing sins : _bsigns and solutions / _cPhilip Kotler.
246			_a10 deadly marketing sins
260			_aHoboken, N.J. : _bWiley, _cc2004.
300			_aviii, 152 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aYour company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
650			_aMarketing _x Management.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*5040*5050*6500*9992
909			_a2488
999			_c2378 _d2378