| 000 | 00893nam a2200229 a 4500 | ||
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| 005 | 20260112063250.0 | ||
| 020 | _a9788126512874 | ||
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_a202110121422 _bstaff _c201301080145 _d staff _c201003290459 _d staff _y 201003290458 _z staff |
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| 050 |
_a658.8 _bGRO |
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| 082 |
_a658.8 _bGRO [ Shelf 67 ] |
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| 100 |
_aGronroos, Christian, _d 1947- |
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| 245 |
_aService management and marketing : _bcustomer management in service competition / _cChristian Gronroos. |
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| 250 | _a3rd ed. | ||
| 260 |
_aChichester, West Sussex, England ; _aHoboken, NJ : _bJ. Wiley & Sons, _cc2007. |
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| 300 |
_ax, 483 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aService industries _x Marketing. |
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| 650 | _aCustomer services. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*9992 | ||
| 909 | _a2484 | ||
| 999 |
_c2374 _d2374 |
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