000			00946nam a2200241 a 4500
005			20260112063250.0
020			_a9788126510276
039			_a202110071247 _bstaff _c201301170058 _d staff _c201003290334 _d staff _y 201003290331 _z staff
050			_a658.827 _bTYB
082			_a658.827 _bTYB [ Shelf 69 ]
245			_aKellogg on branding : _bthe marketing faculty of the Kellogg School of Management / _cedited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
260			_aHoboken, N.J. : _bWiley, _cc2005.
300			_axvii, 334 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aBrand name products.
650			_aBranding (Marketing)
650			_aCustomer relations _x Management.
700			_aTybout, Alice M.
700			_aCalkins, Tim.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*2450*2600*3000*5040*6500*6501*6502*7000*7001*9992
909			_a2477
999			_c2367 _d2367